In 2017 Madfox Club opened its doors in Amsterdam. Belonging to Entourage Group, this club set out to change the nightlife scene of Amsterdam, bringing cutting edge content in the form of Dj sets, musical acts and shows. The Mad Fox symbol is a geometric reduction of the animal’s portrait. Black Latex, shiny foil and gold were all used to express the intensity of the brand. As part of the brand launch, the studio also produced a series of animations used within the brand website.