Lihi Hod is a leading international bridal fashion brand, introducing a modern atelier approach, while maintaining a fine eye for details within each of its designs. Translating this high level of aesthetic into a graphic language was the challenge Lihi Hod presented to the studio. Our aim was to create an identity with a European flair, that could capture the heart of the modern chic bride.
A simple logotype and a minimal monogram was chosen to lead the new graphic identity. This was later extended to a new website, that includes a section dedicated to wedding stories told by real brides. A series of black and white portraits taken by photographer Asaf Einy, introduce a delicate study of feminine beauty.