Il Makiage Cosmetics was founded 44 years ago in New York, pioneering the cosmetic industry in innovation, professional knowledge and quality of products. Today the brand celebrates the ritual of beauty by offering an intoxicating variety of shades, textures and formulas – made from the richest materials. Studio Koniak was commissioned in 2016 to redefine the company’s strategy and rebrand it. Starting with the launch of a new makeup line, the brand was relaunched with a new logo and new identity, implemented in a wide variety of product lines, several campaigns, and a new international e commerce website.
DESIGN TEAM
Nurit Koniak
Hagar Erez
Natasha Boguslavsky
Gitit Rafael
Nina Mendelsohn
Tom Melnick
PHOTOGRAPHY
Yulia Gorbachenko
Moti Fishbain
Ran Golani
Eyal Nevo
WEBSITE