The Daniella Lehavi’s Spring Summer 15 collection was inspired by the concept “from sunrise to sunset”. The studio was intrigued by the many circular shapes found in the collection and wanted to echo them in the season’s campaign, while capturing the feeling of a fun breezy summer. Large white wooden boxes, laser-cut as waves and airbrushed in gradient ice cream shades – were created as the main theme for the design of the stage set.
Huge pool textures were printed and used as two dimensional backgrounds for the model’s feet to dip in. Ran Golani’s still life frames created a game of illusion, as he captured the products on a background of graphic posters. Asaf Einy’s shots continue this idea of beautiful artificial nature.
CONCEPT, ART DIRECTION
MAKEUP & HAIR