An editorial the studio created for Telavivian magazine, together with photographer Ran Golani and stylist Nurit Kariv, studying the subject of hot peppers. Sweat is a word that best describes the telavivian state of mind between the months of June and August. But regardless of season, the Tel Aviv code is about doing things in high voltage – fusing impossible combinations at high stream, without necessarily thinking about the consequences.
Drawn to drama not only in their life, but also in their food, Tel avivians are having an ongoing affair with hot and spicy dishes, taking over the city in vast numbers. From your basic “harif” to the appearance of exotic pepper types in high end restaurant menus – pepper is no longer an accent, but a necessity. This editorial explores the deep aesthetic of peppers, showing tribute to our intensely hot city.