Designed by BK architects, Mendeli Street is a city-beach hotel celebrating the modern spirit of glocal Tel aviv. Koniak was commissioned to tailor a brand which reflects these contemporary qualities. The studio chose to focus on the scorching tel aviv sun, as its protaganist. The yellow circle in its simplicity works to highlight, frame and compliment the minimalistic black & white typography. While the interior of the hotel mixes ancient pieces with modern israeli and international design, the identity remains austere using black white and yellow, printed on fine quality white board.