Working alongside Dead Clean & Co, The Studio developed a full-range skin care product line, a brand strategy and a corporate language. The Dead Clean Line is based on original salt from the Dead Sea, high quality essential oils derived from naturally grown herbs & a signature Mint Tea fragrance created by Mathieu Nardin. The Strategy was based on three simple principles : awareness, honesty and positive thinking.
The team chose to work with as little elements as possible, starting with minimal typography and the elemental chart symbol of the salt. The rare minerals and salts found in the dead sea, are what inspired the team to stain the bottles, creating a metallic impact which brings out the brightness of the bottle. As part of the project, the studio also art-directed and edited a film, depicting the sensuous materiality of the dead clean ingredients, which is now featured on the company’s website.