Studio Koniak is a Branding Consultancy directed by Nurit Koniak and Partner Natasha Boguslavsky. 
We specialize in branding, marketing strategy, digital design, motion graphics, art-direction and packaging. The studio is based in Tel-Aviv, Israel and caters to clients everywhere. For Inquiries please contact
 us via mail accounts@koniakdesign.com
 Studio Tel +972.747019789

 

For Inquiries please contact
via mail nurit@koniakdesign.com
Studio Tel +972.747019789

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PASTEL BRASSERIE & BAR

2013

Design Team: Ran Shauli, Nurit Koniak. 

Pastel is a French Brasserie located in the modern wing of the Tel Aviv museum, designed by Baranowitz Kronenberg Architects. 


Pastel - a name signifying the lighter shades of the color palette, was chosen by the owners as a subtle gesture to the art world. The Client's brief was to create a corporate identity which is both modern & minimal, yet warm & traditional.


The resulting logo was a simple heavy stroke, hovering over carefully kerned letters. Hinting at a presence of an artistic stroke of color, yet at the same time eliminating all color from it. A simple identity based on the colors black & white, red, and gold foil - maintaining a constant dialogue with french tradition. Each object was carefully selected to represent this new spirit of the modern brasserie.