Design Team : Nurit Koniak, Lee Coren,
Omer Zicher, Natasha Bugoslowsky.
Copy & Creative : Anat Ron
Photography : Dan Perez, Sound: Ran Golani,
Special Effects: Alexander Lachnish, Editing: Roiy Nitzan.
Dead Clean is one of most interesting projects the studio has had the pleasure of taking part in- working alongside Dead Clean & Co, in developing a full-range skin care product line, a brand strategy and a corporate language. The Dead Clean Line is based on original salt from the Dead Sea, high quality essential oils derived from naturally grown herbs & a signature Mint Tea fragrance created by Mathieu Nardin.
Our Strategy was based on three simple principles : awareness, honesty and positive thinking. We chose to work with as little elements as possible, starting with minimal typography and the elemental chart symbol of the salt.
The rare minerals and salts found in the dead sea are what inspired us to stain the bottles of dead clean, creating a metallic impact which brings out the brightness of the bottle. We also had the pleasure of directing a short film depicting the sensuous materiality of the dead clean ingredients, which is now featured on the company's website.